Practical writing about web design, AI, AI Agent Ready standards, local SEO, and building websites that earn their keep.
Local SEO does not need a marketing degree. Five things that actually get your local business found on Google, explained in plain English, with exactly what to do about each one this week.
Read article →Most small business owners do the right things for local SEO but have no idea if they are moving the needle. Rankings are not the real test. A plain-English guide to the signals that actually matter — phone calls, direction requests, form fills, and the quiet metrics that show your local SEO is earning its keep.
Read article →Most local businesses try local SEO for a month or two, see nothing, and quit. That is exactly when the businesses that stick with it start pulling ahead. A plain-English look at how long local SEO actually takes, why the quiet months matter, and what real progress looks like.
Read article →Most local businesses skip the boring SEO foundations and chase fancy tactics that do not work. A plain-English guide to the five things that actually move the needle: title tags, meta descriptions, Google Business Profile, NAP consistency, and local keywords.
Read article →Cloudflare and beehiiv just launched tools that let website owners choose which AI companies can read their content. A plain-English guide to what AI crawlers are, why they matter for your local business, and the simple controls now available.
Read article →A slow website costs you customers, full stop. A plain-English guide to what website speed actually means for UK trades and service businesses, the numbers that matter, and simple things you can fix this week.
Read article →The UK regulator has forced Google to share AI search data. Small business websites have lost up to 60% of their organic traffic. But one business just had its best revenue month ever from search. A plain-English look at why fewer visitors can mean better buyers.
Read article →Most local SEO advice tells you what to do. This is about what NOT to do: the five mistakes that quietly cost UK trades and service businesses enquiries every month, written by someone who has run a real business for over 11 years.
Read article →OpenAI has opened its ChatGPT ads manager to UK businesses. No minimum spend, simple text-based ads, and the chance to reach potential customers while they are asking questions about services like yours. A plain-English guide to what is happening and whether it is worth your time.
Read article →A practical, day-by-day checklist for UK local business owners who want to get found on Google. No jargon, no theory — just five things you can actually do this week, written by someone who has run a real business for over 11 years.
Read article →ChatGPT, Siri, and Google AI Overviews are changing how people search for local businesses. A plain-English guide to what that means for your trade or service business, and what you can do about it this week.
Read article →If you are putting all your time and money into Facebook and Instagram while ignoring your website, you are building on rented ground. A plain-English guide for UK local business owners on why your own site still matters in 2026.
Read article →A new study found that Google's AI Overviews cite brands' own content as sources, then recommend competitors 69% of the time. If you run a local business, here is what that means — and what you can do about it.
Read article →Android 17 shipped with a bug that broke a core feature — and Google never noticed because their software was too bloated to hit the broken code. A strange story with a surprisingly useful lesson for local business websites.
Read article →AI search is sending real customers to real businesses — referrals have surged 194%. But a new study of 1,008 consumers shows trust in AI search is falling. The businesses that show up with verifiable, structured, honest information are the ones that win.
Read article →Meta has added an AI mode to Facebook search. For UK businesses with a Facebook page, this changes how potential customers find you on the platform. A plain-English guide to what it means and what to do about it.
Read article →The UK competition watchdog has ordered Google to explain how its search results are ranked. For local businesses, this could mean fairer visibility, clearer ranking factors, and more transparency about how customers find you online.
Read article →A plain-English guide to local SEO for UK small businesses. No jargon, no nonsense — just practical things you can do this week to help customers find you online, written by someone who has run a real business for over 11 years.
Read article →A plain-English guide to picking the right domain name for your UK local business. .co.uk vs .com, keywords, brand names, and the mistakes that are expensive to fix later.
Read article →A plain-English guide to Google Business Profile for UK local businesses. Setup, reviews, photos, posts, Q&A, and Insights — practical things you can do this week, from someone who has run a real business for over 11 years.
Read article →When someone says "website accessibility," most local business owners switch off. But it is simpler than it sounds — and most fixes make your site better for everyone, not just disabled users. A plain-English guide.
Read article →Most local businesses spend hours on their homepage and forget their contact page. That is a mistake — the contact page is where enquiries actually happen. A plain-English guide to getting yours right.
Read article →Trust is the thing that turns a website visitor into a phone call. A plain-English guide to the three types of website content that actually build trust for UK local businesses — real photos, genuine reviews, and honest case studies.
Read article →Most service pages are quietly terrible — three paragraphs of generic text, a stock photo, and a buried contact button. A plain-English guide for UK trades and service businesses on how to write service pages that actually get the phone ringing.
Read article →Over 60% of your potential customers are looking at your website on a phone right now. A plain-English guide for UK trades and service businesses on what mobile-friendly actually means — and why it matters.
Read article →What a plumber, electrician, builder or roofer actually needs from a website in 2026 — without the agency upsell, jargon, or twelve-month contracts.
Read article →Practical local SEO for UK trades and service businesses. The three things that actually move the needle — explained in plain English, no jargon.
Read article →Bad websites quietly cost UK trades and service businesses thousands a year. Real numbers, real examples, and the maths most agencies won't show you.
Read article →Page speed, mobile performance, and Core Web Vitals explained in plain English for non-technical UK trades and service business owners.
Read article →A plain-English guide to local SEO for UK trades and service businesses. No jargon, no nonsense — just practical things you can do this week to help customers find you online.
Read article →Schema markup — a plain English guide for UK local business owners. What it is, why it matters for Google and AI search, and how it helps customers find your business online.
Read article →A practical guide for UK local business owners on how to pick the right web designer — real questions to ask, honest red flags to watch for, and what good looks like.
Read article →A Facebook page is useful — but it should not be your only online presence. Here's why a proper website still matters for local businesses in 2026.
Read article →A slow website costs you enquiries. Here's what page speed means in plain English, how it affects local businesses, and what Fehu does to make every site properly fast.
Read article →Fehu builds AI Agent Ready websites for UK local businesses — clearer for customers, better for Google, and ready for the way people search online. Plain English explanation inside.
Read article →Same process. Same quality. Your business, your website, live in 12-13 days.