Practical writing about web design, AI, AI Agent Ready standards, local SEO, and building websites that earn their keep.
Most trade business owners check their website on a laptop and think it looks fine. Their customers are on a phone and seeing something completely different. Five practical fixes that stop your site driving people away before they even call you.
Read article →You know your business exists. Your customers do not. A plain-English guide to the first three things every UK trade and service business should check when their website is not getting found locally, from people who have run a real business for over 11 years.
Read article →Most of your potential customers are searching for a plumber, electrician, or roofer on their phone right now. If your website takes more than five seconds to make sense on that screen, they have already left. A plain-English guide to the mobile test every trade business owner should run today.
Read article →If your business is listed as "D Smith Electrical" on Yell, "Dave Smith Electrician" on Facebook, and "Smith Electrical Services Ltd" on your website, Google sees three different businesses. A plain-English guide to getting your name, address, and phone number consistent across the web, from people who have run a real business for over 11 years.
Read article →Most local business owners have never touched three settings that directly control whether they show up when someone searches for their services nearby. A plain-English guide to what they are, where to find them, and what to type in each one, from people who have run a real business for over 11 years.
Read article →You type your business name into Google and nothing comes up. Or worse, someone else does. A plain-English guide to why it happens and the three things that fix it, from people who have run a real business for over 11 years.
Read article →Most trade business owners have been told local SEO is complicated. It is not. Three fundamentals, done properly, get you most of the way there. A plain-English guide to title tags, meta descriptions, and your Google Business Profile, from people who have run a real business for over 11 years.
Read article →Most local business owners do not know their website has a local SEO problem until the phone stops ringing. Five simple checks you can run in 20 minutes, no tools, no jargon, just honest answers, from people who have run a real business for over 11 years.
Read article →Most trade business owners pick keywords by guessing what customers search for. You do not have to. Three free ways to find out exactly what local people type into Google when they need a roofer, electrician, plumber, or any trade service.
Read article →You do not need a marketing degree. Three things to set up this weekend that actually get your trade or service business found on Google: title tags, meta descriptions, and your Google Business Profile. Plain-English advice from people who have run a real business for over 11 years.
Read article →When someone searches "plumber near me," Google picks three businesses for the map and ten for the first page. How does it decide? A plain-English look at the signals that determine who gets seen, written by people who have run a real business for over 11 years.
Read article →Most local SEO advice overcomplicates things. Five honest truths about what actually gets your business found on Google, written in plain English by people who have run a real business for over 11 years.
Read article →You do not need to understand algorithms or spend money on ads. A plain-English guide to getting your local business visible on Google Maps, written for busy UK trades and service business owners who just want customers to find them.
Read article →You do not need a marketing degree, an agency, or hours of free time. Four simple things you can set up in a single afternoon that actually get your local business found on Google. Plain-English advice from people who have run a real business for over 11 years.
Read article →Most local business owners spend months chasing SEO tricks that do not work. The truth is simpler than you think. Three fundamentals, done properly, get you found. A plain-English guide from people who have run a real business for over 11 years.
Read article →Most local business owners get paralysed by local SEO advice. You do not need a strategy, a consultant, or a twelve-month plan. Three simple things — done properly, once — will get you most of the way there. A plain-English guide from people who have run a real business for over 11 years.
Read article →Most local SEO advice asks for hours you do not have. The businesses that actually get found are not doing more. They are doing less, more consistently. A plain-English guide to the one weekly habit that keeps your local business visible on Google, written by people who have run a real business for over 11 years.
Read article →Ranking on Google is only the first step. Most local business owners stop there and wonder why the phone is not ringing. A plain-English guide to turning local search visibility into actual enquiries, from people who have run a real business for over 11 years.
Read article →Most local businesses lose months chasing clever SEO tricks that do not work. The ones that win do a handful of boring things, properly, and then keep doing them. A plain-English guide to the steady work that actually gets you found.
Read article →Local SEO is not complicated, expensive, or technical. It is a handful of simple things anyone can do. This week, pick three and tick them off. Here is exactly what to look for and what to fix.
Read article →You do not need a marketing degree, an agency, or hours of free time. Five simple things you can do in your first week of local SEO, explained in plain English. Each one takes under an hour and actually moves the needle for your local business.
Read article →You do not need to understand algorithms or spend money on ads. A practical, step-by-step roadmap for getting your trade business found on Google, written in plain English without the marketing nonsense.
Read article →Most local business owners have heard about local SEO. Very few understand how it actually works under the bonnet. A plain-English guide to the signals, the mechanics, and the myths you can safely ignore.
Read article →You have probably heard the term local SEO. Someone told you it matters. But what does it actually mean? A plain-English explainer for UK trades and service business owners who just want to get found.
Read article →You do not need to understand algorithms or spend money on ads. Five principles of local SEO that actually get UK trade businesses found online, written in plain English by people who have run a real business for over 11 years.
Read article →Most trade business owners think SEO writing means stuffing keywords into every sentence until the copy reads like a robot wrote it. It does not. A plain-English guide to writing website content that real people want to read, and Google understands, without a marketing degree.
Read article →A Google Business Profile is brilliant for getting found. But it only works if your website finishes the job. Too many local businesses stop halfway. A plain-English guide to closing the gap.
Read article →Before anyone visits your website, they see two lines of text in Google search results. Those two lines decide whether they click on you or your competitor. A plain-English guide to title tags and meta descriptions for UK local business owners, with exact fixes you can make this afternoon.
Read article →You do not need a marketing degree, an agency, or a full day off. Five local SEO fixes that take under 30 minutes each, written for busy UK trades and service business owners.
Read article →You do not need a marketing degree or a monthly retainer to show up in local Google searches. A practical, step-by-step guide to the handful of things that actually make a difference, written for busy UK small business owners.
Read article →Most local business owners are told dozens of things about ranking on Google. Most of it is noise. A plain-English breakdown of the handful of signals that actually decide who shows up first, written for people who would rather be doing actual work.
Read article →Local SEO sounds like marketing. But it is really just making sure people can find your business when they search for what you do. A plain-English guide for UK trades and service businesses who would rather be doing actual work.
Read article →You do not need an agency, a marketing degree, or hours of free time you do not have. Five things that actually move the needle for local SEO, in order, with exactly what to do first.
Read article →Nobody thinks about domain names, hosting, or email until something breaks. Then it is a crisis. A plain-English guide for UK local business owners on the boring technical stuff that actually matters, and how to get it right first time.
Read article →Most small business websites are not bad because they are ugly. They are bad because they get the basics wrong. A plain-English guide to the five fundamentals that actually cost you enquiries, and how to fix each one this week.
Read article →Forget the jargon and the expensive agencies. Here are the eight things that actually decide whether your local business shows up when someone searches Google — explained in plain English, with exactly what to do about each one.
Read article →Google gives local businesses three free tools that cost nothing, need no technical knowledge, and can bring in real enquiries. Most business owners never touch them. A plain-English guide to Google Business Profile, Search Console, and PageSpeed Insights.
Read article →Most of your potential customers are looking for you on their phone. Make sure your website is ready for them.
Read article →You do not need a marketing degree or a monthly retainer to show up in local Google searches. Three things actually move the needle for trade businesses. And none of them are complicated.
Read article →Local SEO does not need a marketing degree. Five things that actually get your local business found on Google, explained in plain English, with exactly what to do about each one this week.
Read article →Most small business owners do the right things for local SEO but have no idea if they are moving the needle. Rankings are not the real test. A plain-English guide to the signals that actually matter — phone calls, direction requests, form fills, and the quiet metrics that show your local SEO is earning its keep.
Read article →Most local businesses try local SEO for a month or two, see nothing, and quit. That is exactly when the businesses that stick with it start pulling ahead. A plain-English look at how long local SEO actually takes, why the quiet months matter, and what real progress looks like.
Read article →Most local businesses skip the boring SEO foundations and chase fancy tactics that do not work. A plain-English guide to the five things that actually move the needle: title tags, meta descriptions, Google Business Profile, NAP consistency, and local keywords.
Read article →Cloudflare and beehiiv just launched tools that let website owners choose which AI companies can read their content. A plain-English guide to what AI crawlers are, why they matter for your local business, and the simple controls now available.
Read article →A slow website costs you customers, full stop. A plain-English guide to what website speed actually means for UK trades and service businesses, the numbers that matter, and simple things you can fix this week.
Read article →The UK regulator has forced Google to share AI search data. Small business websites have lost up to 60% of their organic traffic. But one business just had its best revenue month ever from search. A plain-English look at why fewer visitors can mean better buyers.
Read article →Most local SEO advice tells you what to do. This is about what NOT to do: the five mistakes that quietly cost UK trades and service businesses enquiries every month, written by someone who has run a real business for over 11 years.
Read article →OpenAI has opened its ChatGPT ads manager to UK businesses. No minimum spend, simple text-based ads, and the chance to reach potential customers while they are asking questions about services like yours. A plain-English guide to what is happening and whether it is worth your time.
Read article →A practical, day-by-day checklist for UK local business owners who want to get found on Google. No jargon, no theory — just five things you can actually do this week, written by someone who has run a real business for over 11 years.
Read article →ChatGPT, Siri, and Google AI Overviews are changing how people search for local businesses. A plain-English guide to what that means for your trade or service business, and what you can do about it this week.
Read article →If you are putting all your time and money into Facebook and Instagram while ignoring your website, you are building on rented ground. A plain-English guide for UK local business owners on why your own site still matters in 2026.
Read article →A new study found that Google's AI Overviews cite brands' own content as sources, then recommend competitors 69% of the time. If you run a local business, here is what that means — and what you can do about it.
Read article →Android 17 shipped with a bug that broke a core feature — and Google never noticed because their software was too bloated to hit the broken code. A strange story with a surprisingly useful lesson for local business websites.
Read article →AI search is sending real customers to real businesses — referrals have surged 194%. But a new study of 1,008 consumers shows trust in AI search is falling. The businesses that show up with verifiable, structured, honest information are the ones that win.
Read article →Meta has added an AI mode to Facebook search. For UK businesses with a Facebook page, this changes how potential customers find you on the platform. A plain-English guide to what it means and what to do about it.
Read article →The UK competition watchdog has ordered Google to explain how its search results are ranked. For local businesses, this could mean fairer visibility, clearer ranking factors, and more transparency about how customers find you online.
Read article →A plain-English guide to picking the right domain name for your UK local business. .co.uk vs .com, keywords, brand names, and the mistakes that are expensive to fix later.
Read article →A plain-English guide to Google Business Profile for UK local businesses. Setup, reviews, photos, posts, Q&A, and Insights — practical things you can do this week, from someone who has run a real business for over 11 years.
Read article →When someone says "website accessibility," most local business owners switch off. But it is simpler than it sounds — and most fixes make your site better for everyone, not just disabled users. A plain-English guide.
Read article →Most local businesses spend hours on their homepage and forget their contact page. That is a mistake — the contact page is where enquiries actually happen. A plain-English guide to getting yours right.
Read article →Trust is the thing that turns a website visitor into a phone call. A plain-English guide to the three types of website content that actually build trust for UK local businesses — real photos, genuine reviews, and honest case studies.
Read article →Most service pages are quietly terrible — three paragraphs of generic text, a stock photo, and a buried contact button. A plain-English guide for UK trades and service businesses on how to write service pages that actually get the phone ringing.
Read article →What a plumber, electrician, builder or roofer actually needs from a website in 2026 — without the agency upsell, jargon, or twelve-month contracts.
Read article →Practical local SEO for UK trades and service businesses. The three things that actually move the needle — explained in plain English, no jargon.
Read article →Bad websites quietly cost UK trades and service businesses thousands a year. Real numbers, real examples, and the maths most agencies won't show you.
Read article →Page speed, mobile performance, and Core Web Vitals explained in plain English for non-technical UK trades and service business owners.
Read article →Schema markup — a plain English guide for UK local business owners. What it is, why it matters for Google and AI search, and how it helps customers find your business online.
Read article →A practical guide for UK local business owners on how to pick the right web designer — real questions to ask, honest red flags to watch for, and what good looks like.
Read article →A Facebook page is useful — but it should not be your only online presence. Here's why a proper website still matters for local businesses in 2026.
Read article →A slow website costs you enquiries. Here's what page speed means in plain English, how it affects local businesses, and what Fehu does to make every site properly fast.
Read article →Fehu builds AI Agent Ready websites for UK local businesses — clearer for customers, better for Google, and ready for the way people search online. Plain English explanation inside.
Read article →Same process. Same quality. Your business, your website, live in 12-13 days.